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The Charisma of Singa, the Kindness Lion

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Many of you must have received a Singa figurine in your National Day Parade (NDP) funpack.  1.6 million from the new series of 15 figurines were distributed nation-wide in celebration of SG50.  Soon after National Day (9th, August), 1,000 serially numbered limited edition sets as well as individual figurines of 14 designs were made available to collectors and others.  This is the second series of Singa figurines.  The first series was created in 2010.  As the Straits Times reported on 12th August 2015 the new series proved to be very popular.  Singa,​ ​the Lion, ​ ​was introduced to the public in 1982 as the official mascot for Singapore’s National Courtesy Campaign (NCC). He was a mascot used for various public education campaigns ​ ​to message the need for courtesy.   In 2001, Singa became the mascot of the Singapore Kindness Movement (SKM) after the NCC was subsumed into the movement.​ ​In his role as mascot, Singa has appeared in numerou...

Unleash the Singa in You

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After more than 30 years of service, first as the Courtesy Lion and then as the Kindness Lion, Singa has stepped aside. As Singapore’s mascot for kindness, Singa’s letter calling on real people to step up brought an unprecedented depth of discussion on the topic of kindness. Whether on social media or through letters to the press, Singaporeans were eager to share why they felt Singa should stay or go. There were also serious questions asked of the state of graciousness in Singapore. Press and blogs on Singa's resignation It is evident that kindness still matters to people and that is an encouraging sign of our potential for pro-social change as a nation. The conversations that took place were important in helping us to take stock as a people, and set the tone for how we can move forward in our quest for a kinder society. In his 30 years of faithful service, Singa served as a reminder of the positive values we should constantly strive for....