The Charisma of Singa, the Kindness Lion
Many of you must have received a Singa figurine in your National Day Parade (NDP) funpack. 1.6 million from the new series of 15 figurines were distributed nation-wide in celebration of SG50. Soon after National Day (9th, August), 1,000 serially numbered limited edition sets as well as individual figurines of 14 designs were made available to collectors and others. This is the second series of Singa figurines. The first series was created in 2010. As the Straits Times reported on 12th August 2015 the new series proved to be very popular. Singa, the Lion, was introduced to the public in 1982 as the official mascot for Singapore’s National Courtesy Campaign (NCC). He was a mascot used for various public education campaigns to message the need for courtesy. In 2001, Singa became the mascot of the Singapore Kindness Movement (SKM) after the NCC was subsumed into the movement. In his role as mascot, Singa has appeared in numerous publicity materials, souvenirs and ev